OPINION EDITOR – MARIANA CHAMORRO
ORIGINALLY PRINTED ON SEPT 13, 2023
Barbie, the classic fashion doll, has won the hearts of many, inspiring imagination and creativity across the globe. However, the announcement of the Barbie movie found itself the center of a heated debate. While many people were looking forward to seeing Barbie, others are worried about it’s possible effect on child development surrounding gender norms and body image.
Fans were overjoyed when it was revealed that the Barbie movie was in the works. Many people have considered it a dream come true to witness Barbie coming to life on the big screen. Business management major Adriana Godoy, stated: “I was so excited to finally watch the Barbie movie [and] I loved it so much. It was not what I expected, but in a good way. It was better than I imagined it would be.” However, not everyone has been enthusiastic about Barbie’s release. Critics have voiced concerns about how the live-action Barbie would alter the opinions of young viewers.
The doll’s historically inaccurate physical proportions have drawn large amounts of criticism because of her famous slim build and flawless-looking features. Detractors connected Barbie to unrealistic beauty standards and worried that a live-action Barbie may reinforce unattainable standards, particularly amongst young girls who adore the iconic toy.
Concerns about body image is important, as people’s perceptions of beauty and worth are strongly influenced by entertainment and the media. Over time, Barbie has changed in response to these issues. In recent versions, Barbie has adopted many body types, skin tones and hairstyles, representing a spectrum of inclusive and realistic beauty ideals. Barbie has changed from upholding unreasonable ideals to encouraging diversity and body positivity. Reinforcement of conventional gender norms in the Barbie movie is another issue brought up by critics. Barbie has always been connected to pastimes deemed to be “feminine,” such as dressing up and playing with dolls. Critics were concerned that these depictions may restrict girls’ interests and aspirations by suggesting that some pursuits were inappropriate for them.
It is crucial that the issues surrounding gender roles, diversity, and how they are portrayed in the media are addressed, especially in children’s entertainment. Godoy stated: “I can understand why some people think this movie might not be appropriate for kids.” It’s important to realize that Barbie has changed to go beyond these preconceptions, though. Barbie has appeared in a variety of powerful professions in more recent incarnations, such as an astronaut, doctor and engineer. She inspires young women to seek occupations in sectors that are typically dominated by men. Barbie has evolved into a representation of ambition and strength, showing that girls can do anything they set their minds to.”
The Barbie controversy captures crucial debates about gender norms, body image and the media impact on children. While these worries are legitimate, it’s critical to recognize Barbie’s development as a brand, which supports diversity, female empowerment and positive messages.
It’s important to consider how the Barbie movie honors diversity, empowers young audiences and contributes to a positive and inclusive legacy for Mattel, rather than rejecting the idea of one. The debate over the Barbie movie serves as a reminder of ethical media portrayal and the power for entertainment to inspire and raise young minds.
